Vision

To be the most innovative bank for our customers, people and communities

Purpose

Create opportunities to prosper

Values

C

Collaboration

Collaborating with thought leaders who envision the future

O

Ownership

Taking ownership of initiatives and being a force for positive change

D

Drive

Embracing new ideas and implementing them effectively to drive change

E

Enterprising

Adopting an enterprising mindset by welcoming opportunities to innovate

Future Lab™

Our innovation powerhouse for FinTechs

Future Lab is our strategic think tank and testing centre dedicated to future-proof the Bank, and we achieve this through collaboration with leading industry players.

482

FinTechs engaged

74

Proof of concepts

09

Implementations

09

Accelerator engagements

Fostering partnerships for our future.

From government organizations to FinTechs, we are trusted by some of the best partners in the world to create industry-leading solutions that benefits the communities we serve.

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Our case studies

Innovation takes initiative

ENBD X

A new standard of excellence

We’ve now lifted the bar higher than ever by completely revamping the app to deliver your banking needs significantly faster with an enhanced user interface.

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mePay

Go cashless with mePay

We know how important your time is to you, so we do what we can to give some back to you. Transfer money in seconds to anyone in the UAE, even if they’re not an Emirates NBD customer, using just their mobile number. No need for an account number or IBAN.

Emirates NBD API Souq

Launch of API developer portal

We launched the region's most comprehensive and ready-to-use financial Application Programming Interface (API) developer portal 'Emirates NBD API Souq', providing FinTechs, developers and corporate clients with an all-in-one ecosystem to rapidly develop innovative financial solutions.

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WhatsApp Banking

Banking is now just a chat away

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We’re constantly striving to make banking easier for you. That’s why we took our chat channel to WhatsApp. Emirates NBD Chat Banking via WhatsApp is a 24/7 secure way to get quick answers to your queries.

We took the hassle out of authentication

UAE PASS

We integrated our website with UAE PASS, the secure national digital identity and signature solution, enabling individual customers to seamlessly open a bank account using their UAE PASS credentials.

Smart Pass

Digital banking gets even more secure

With Smart Pass, we took digital banking security to a new level by replacing SMS authentication codes

Sponsorship & Events

Fintech Surge 2023

Fintech Surge 2023 Platinum Sponsor

A day at Deloitte Digital D

Dubai FinTech Summit 2023 Lead Sponsor

Events

Industry Events

National Digital Talent Programs

National Digital Talent Incubator (NDTI)

National Digital Talent Program (NDTP)

Awards

A testament of our commitment to service excellence

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"The Group embarked on a digital transformation journey four years ago. During COVID-19, Emirates NBD was able to cope seamlessly with this transition and now 98% of all transactions are digital."

Hesham Abdulla Qassim Al Qassim
Vice Chairman and Managing Director, Emirates NBD

"We are delighted to strengthen our collaboration with the DIFC FinTech Hive for the fifth year, working towards our common goal of encouraging and supporting young promising FinTech start-ups."

Abdulla Qassem
Group Chief Operating Officer, Emirates NBD

"We’ve experienced an increase in digital adoption and contactless payments now constitute 90% of all point-of-sale transactions. We upgraded our core technology platforms allowing greater agility and moved to 95% cloud native infrastructure. "

Shayne Nelson
Group Chief Executive Officer, Emirates NBD

“As a Bank that has always been at the forefront of adopting emerging technologies, see unique opportunity areas to reimagine financial services including virtualizing interactions with customers and providing financial services to the creator economy by enabling new products and marketplaces.”

Miguel Rio Tinto
Group Chief Digital and Information Officer, Emirates NBD

“As a frontrunner in innovation, Emirates NBD is always looking for ways to enhance and expand its digital banking channels.”

Marwan Hadi
Group Head, Retail Banking and Wealth Management, Emirates NBD

“Emirates NBD’s digital transformation strategy remains fully aligned to the UAE’s vision of harnessing advanced technology to accomplish sustainable long-term growth. We will continue to introduce innovative technology and collaboration opportunities that will drive technological adoption for the benefit of our clients and their customers.”

Ahmed Al Qassim
Group Head, Wholesale Banking, Emirates NBD

Key Milestones

2023

ENBD X mobile banking app launched

2023

Emirates NBD Digital Asset Lab founded

2023

15 New WhatsApp banking services launched

2022

Emirates NBD API Souq launched

2021

UAE Pass integration with website

2021

Trade License OCR Service launched

2021

Voice Banking with Alexa

2020

Smart Pass rolled out

2019

Instant account opening on mobile phones

2019

WhatsApp Banking launched

2016

Eva, the region’s first chatbot, launched

2016

Future Lab™established

2016

Time-saving tablet banking app launched for branches

2016

First Interactive Teller Machine (ITM) launched

2015

Mobile cheque deposits made possible

2014

mePay launched

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