Emirates NBD signs MoU with J.P. Morgan Asset Management to drive digital wealth innovation through active ETFs

2 Min | 11 November 2026

Collaboration brings together global investment expertise with regional digital banking leadership to enhance wealth management access for Emirates NBD customers

Dubai, UAE, 11 November 2026: Emirates NBD, a leading banking group in the Middle East, North Africa, Türkiye and South Asia (MENATSA) region and J.P. Morgan Asset Management, announced the signing of a Memorandum of Understanding (MoU) to advance and develop digital wealth and investment solutions for Emirates NBD’s customers.

The MoU creates a framework for the organisations to explore making J.P. Morgan Asset Management’s active ETFs available through Emirates NBD’s digital wealth architecture, broadening investor access to diversified international markets. The initiative also aims to elevate investor education and engagement through co-curated content, market insights and interactive digital tools.

The MoU brings together Emirates NBD’s regional footprint and growing digital wealth capabilities with J.P. Morgan Asset Management’s global investment expertise and market-leading, innovative active ETF offering.

Raed AlJaser, Head of Wealth Management at Emirates NBD, said: “We are pleased to collaborate with J.P. Morgan Asset Management as we continue to develop our digital wealth proposition. Together, we aim to bridge regional demand with global market opportunities, enhance the digital customer experience and provide our customers with the actionable intelligence required to achieve their financial goals. Opening new pathways for growth advances financial evolution and accelerates Dubai’s momentum in becoming a leading global financial hub, in line with the Dubai Economic Agenda (D33).”

“Digital platforms are transforming how customers access investments, engage with markets and build long-term wealth,” said Claude Kurzo, Head of Middle East and North Africa, J.P. Morgan Asset Management. “Emirates NBD has built a leading banking and digital franchise in one of the world’s most dynamic wealth markets. By combining its regional reach and understanding of customers with J.P. Morgan Asset Management’s global investment expertise, digital experience and its Market Insights Program, we have a unique opportunity to develop compelling solutions that support the evolving needs of investors in the UAE.”

The collaboration will explore opportunities to make J.P. Morgan Asset Management’s active ETFs available through Emirates NBD’s digital investment platforms. The firms will also consider joint investor education, market insights, digital content, webcasts, events and initiatives designed to support customer awareness and engagement.