Incorrect logo usage

 The examples below show incorrect use of the Emirates NBD logo on light and dark backgrounds.
Never place a rectangular box around the Emirates NBD logo.
Always use the correct artwork and ensure the logo contrasts with the background to guarantee legibility.
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Logo guidelines

This guide explains how to correctly use the Emirates NBD logo across communications.

Following these guidelines helps ensure we remain consistent, recognisable and professional across every channel and touchpoint.

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FAQs

The Emirates NBD primary brand colours are Emirates NBD Blue and White.
Emirates NBD Blue Pantone® 2767 C · HEX #072447 · RGB 7, 36, 71 · CMYK 100, 90, 10, 77
White HEX #FFFFFF · RGB 255, 255, 255 · CMYK 00, 00, 00, 00
These two colours are supported by an extended palette of secondary greys and one accent blue (Pantone 2935 C / #2765FF)

The minimum logo sizes are:
Horizontal logo (primary) — 10 mm (print) / 30 px (digital)
Vertical logo — 18 mm (print) / 55 px (digital)
The size should always ensure both the brandmark and the wordmark remain fully legible.

The Emirates NBD logo is available in two orientations:
Horizontal (the primary version) and Vertical (used only when horizontal layout is not possible). Both consist of a brandmark and a bilingual wordmark (English + Arabic) combined as a single lockup.

No, the wordmark should never be used in isolation. The logo must always be used as a complete lockup — brandmark and wordmark together.

No, never place a rectangular box around the Emirates NBD logo. This applies to all uses — including partner signage, digital screens and all other communications. Always use the correct master artwork directly on the background.

The Emirates NBD primary brand colours are Emirates NBD Blue and White.
Emirates NBD Blue Pantone® 2767 C · HEX #072447 · RGB 7, 36, 71 · CMYK 100, 90, 10, 77
White HEX #FFFFFF · RGB 255, 255, 255 · CMYK 00, 00, 00, 00
These two colours are supported by an extended palette of secondary greys and one accent blue (Pantone 2935 C / #2765FF)

The minimum logo sizes are:
Horizontal logo (primary) — 10 mm (print) / 30 px (digital)
Vertical logo — 18 mm (print) / 55 px (digital)
The size should always ensure both the brandmark and the wordmark remain fully legible.

The Emirates NBD logo is available in two orientations:
Horizontal (the primary version) and Vertical (used only when horizontal layout is not possible). Both consist of a brandmark and a bilingual wordmark (English + Arabic) combined as a single lockup.

No, the wordmark should never be used in isolation. The logo must always be used as a complete lockup — brandmark and wordmark together.

No, never place a rectangular box around the Emirates NBD logo. This applies to all uses — including partner signage, digital screens and all other communications. Always use the correct master artwork directly on the background.

On dark backgrounds, use the white (reversed/negative) version of the logo. The choice of logo version depends on which provides the most contrast against the background to guarantee legibility. Don’t use the primary blue or black logo on a dark background.

The official English brand typeface is Plus Jakarta Sans, available in 6 weights: Light, Regular, Medium, SemiBold, Bold and ExtraBold. If Plus Jakarta Sans cannot be used, Roboto is the permitted fallback. Plus Jakarta Sans can be downloaded from Google Fonts.

The official Arabic brand typeface is Tajawal, complementary to Plus Jakarta Sans. If Tajawal cannot be used, Myriad is the permitted fallback. Latin numerals must be used in all Arabic communications. Tajawal can be downloaded from Google Fonts.

Emirates NBD uses Google Material Symbols in the Rounded style. The fixed parameters are: Weight 200 and Grade 0. The optical size can be adjusted based on icon size in digital applications. Icons are applied in dark blue on light backgrounds, or white on dark blue backgrounds.

Official Emirates NBD brand assets are available via the Frontify brand portal or by email request. For access to Frontify or questions about brand guidelines, contact the Brand Management Team at [email protected]. Partners must always use master artwork files as provided and must never recreate or alter the logo.

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Emirates NBD Bank (P.J.S.C.) is licensed by the Central Bank of the UAE, Baniyas Road, Deira, P.O. Box: 777, Dubai, UAE

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