Emirates NBD returns with third edition of Millionaire programme offering record AED 10 million Grand Prize

2 Min | 15 September 2026

First bank in the UAE to offer the region’s largest single grand prize of AED 10 million as part of an AED 35 million total prize pool
Programme to reward 509 winners across dedicated customer pools including Minors, Personal, Priority, Private and Business Banking
Builds on proven success since 2024, which attracted over 375,000 customers and AED 13 billion in portfolio balances

Dubai, UAE, 15 September 2026: Emirates NBD, a leading banking group in the Middle East, North Africa, Türkiye and South Asia (MENATSA) region, has announced the launch of the third edition of its flagship Millionaire programme, reinforcing its commitment to rewarding positive financial behaviour and fostering a strong savings culture in the UAE.

Running from 1 September 2026 to 31 August 2027, the latest edition of the Millionaire programme is the bank’s most ambitious savings reward proposition to date. The programme will reward 509 winners with over AED 35 million in total prizes over the course of the year. It includes an AED 10 million Grand Prize for one lucky customer, marking the largest single prize offered by a financial institution in the region.

In addition to the AED 10 million Grand Prize, the Millionaire programme features AED 1 million quarterly cash rewards, as well as monthly prizes ranging from AED 10,000 to AED 100,000.

Designed to foster sound financial habits, the latest edition of the programme broadens participation through dedicated customer draw pools tailored to specific segments, including Personal, Priority, Private and Business Banking, as well as a dedicated Minor proposition that encourages families to build positive saving habits from an early age.

Individual customers can qualify for the draw by maintaining a minimum savings balance of AED 10,000, while Business Banking customers qualify with a threshold of AED 50,000. In addition to growing their deposit balances, customers can increase their chances of winning by deepening their engagement with the bank through eligible debit and credit card usage, lending solutions, insurance and wealth management products.

Since its launch in August 2024, the Millionaire programme has generated significant momentum across the country and established itself as a transformative initiative in encouraging everyday savings. To date, the initiative has engaged more than 375,000 individual and non-individual customers, accumulating a total portfolio balance exceeding AED 13 billion.

Rohit Garg, Group Head of Retail Products and Chief Digital Officer of Retail Banking and Wealth Management at Emirates NBD, said: “We are excited to announce the third edition of our flagship Millionaire programme, now offering customers a change to win a milestone AED 10 million Grand Prize. By rewarding positive financial behaviour and expanding participation across dedicated customer pools from savers to thriving businesses, we are giving our customers even more compelling financial reasons to save, grow and achieve their long-term financial goals with us.”