Emirates NBD partners with Appro to revolutionise retail banking onboarding

1 Min | 20 May 2025

Partnership highlights Emirates NBD’s commitment to leveraging cutting-edge fintech solutions
Integrating Appro into Emirates NBD’s processes will deliver significant gains in efficiency and customer experience

Dubai, United Arab Emirates, 20 May 2025: Emirates NBD, a leading banking group in the MENAT region, today announced a partnership with Appro, a fintech platform launched by SC Ventures, to significantly enhance its retail banking onboarding process, significantly reducing application times from hours to just three minutes.

Appro digitises the retail banking user journey, allowing customers to complete a single application per product. Emirates NBD can then utilise the data to perform necessary onboarding activities, including Know Your Customer (KYC) checks, customer due diligence, credit assessments, and fraud checks.

Integrating Appro into Emirates NBD’s processes provides the potential to deliver significant gains in efficiency and customer experience, including accelerating onboarding, demonstrably reducing fraud risk and ensuring robust compliance. Customers benefit from a faster, more transparent application process, leading to increased satisfaction, greater trust, and ultimately, stronger customer relationships.

Marwan Hadi, Group Head Retail Banking & Wealth Management at Emirates NBD, said: “Our partnership with Appro exemplifies Emirates NBD’s commitment to leveraging cutting-edge fintech solutions to streamline processes and enhance customer experiences. By transforming our onboarding experience, we are not only improving efficiency but also strengthening our fraud prevention capabilities.”

Tarek Osman, Co-Founder & Commercial Director at Appro said: “Appro is dedicated to revolutionising the customer banking experience and making their onboarding as seamless as possible. We are delighted to partner with Emirates NBD and enhance their customer experience.”

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