Emirates NBD announces Unity Run 2018

4 Min | 15 October 2018

Community run to celebrate diversity and inclusion of people with disabilities (people of determination) at DSO

Community run to celebrate diversity and inclusion of people with disabilities (people of determination) at DSO

Dubai, 15 October, 2018: Emirates NBD, one of the leading banking groups in the region, in partnership with Community Development Authority (CDA), has announced the third edition of its annual Unity Run. The event, launched under the patronage of His Highness Sheikh Mansoor Bin Mohammed Bin Rashid Al Maktoum, Chairman of the Higher Committee for the Protection of the Rights of Persons with Disabilities (People of Determination), aims to promote diversity and the social inclusion of people with disabilities (people of determination) in the UAE, and help transform Dubai into a disability-friendly city by 2020.

Led by Emirates NBD’s flagship advocacy platform #TogetherLimitless, the community event will take place on Friday 16 November at Dubai Silicon Oasis, the event’s venue partner and be open to children and adults of all abilities and ages. This year, organisers have confirmed a record number of participants from centres and associations for people of determination. Participants will be completing an untimed three-kilometer walk followed by a ten kilometer run, wearing customised athletic gear styled to celebrate the UAE flag colours. The run offers free entry to people with disabilities (people of determination) as well as their friends and family, and supports two major UAE educational institutions, Al Noor Training Centre for Persons with Disabilities and Senses Residential and Day Care Centre, in addition to Emirates Red Crescent.

Husam Al Sayed, Group Chief Human Resource Officer, Emirates NBD said, “As champions for the inclusion of people of determination across every aspect of society, Emirates NBD is proud to launch the third edition of the Unity Run, a community programme that encourages people of all abilities to come together towards a shared purpose. We are grateful for the continued support from our public sector partners including the Executive Council of Dubai and the Higher Committee as we strongly believe in the power of collaboration between private and public sector entities to create a truly diverse, accessible and inclusive environment for everyone in the UAE, aligned to the #MyCommunity vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council.”

Dr Juma Al Matrooshi, Deputy CEO of Operations and Client Affairs at Dubai Silicon Oasis Authority (SOA) said, “Dubai Silicon Oasis Authority is proud to host the Emirates NBD Unity Run for the third consecutive year, in line with its corporate social responsibility strategy that is based on three key pillars – community, human capital, and the environment. Our partnership with the Unity Run reinforces our commitment to encourage the participation of every segment of the diverse community at DSO, as well as Dubai and the wider UAE, through ensuring the availability of appropriate access and other support facilities to people of all abilities.”

He added: “We look forward to everyone’s participation in the Unity Run, which targets to achieve a common goal of enhancing the overall quality of life and well-being for the entire community in the UAE by taking a step towards ensuring a healthier future for everyone.”

Ian Fairservice, Managing Partner of Motivate Media Group and Vice Chairman of the Al Noor Training Centre: "As a UAE company which has been in operation for almost 40 years, supporting charitable causes such as the Emirates NBD Unity Run is central to our company’s values. Motivate Media Group have been extremely proud to be part of this event since its launch three years ago.

“In my capacity as Vice Chairman of the Al Noor Training Centre, I commend the support that the Emirates NBD Unity Run offers to Al Noor, not only the financial contribution the centre receives, but the inclusion of the children themselves in the event makes it a very special occasion. As the number of participants continue to grow year on year, we look forward to our continued involvement in this special initiative and wish all those involved in this year's event, every success."

Isphana Al Khatib, Director Al Noor Training Centre for Persons with Disabilities added, “The Emirates NBD Unity Run is now an annual calendar event. Our children and supporters eagerly look forward to it. It is a great event combining fun, focus on a cause as well as providing us with much needed support.”

Nadia Al Khalil Ibrahim Al Sayegh, General Manager and founder of Senses Centre said, “Senses is the only residential and specialised care facility for orphans and homeless children of determination. Senses also provides invaluable support to families who have more than two to three children of determination. Thank you to Emirates NBD for their support in helping our growing community, and we are excited to be part of the Unity Run.”

Ruth Dickinson Managing Partner Fitt High Performance Centre and Event Director added, “The Emirates NBD Unity Run is a fun family event that actively encourages people of determination to participate. The event promotes inclusion and accessibility for people of all abilities. As well as promoting awareness of the benefits of total inclusion in all areas of life for people of determination, the Emirates NBD Unity Run supports two exceptional centres of excellence, Al Noor Training Centre for Persons with Disabilities and Senses Residential and Day Care Centre who are beacons of excellence in the nurturing and development of children and young people of determination. Emirates NBD are great advocates of inclusion, togetherness and empowerment for people of determination and we are delighted to be working with them in building what is now one of the leading community movements in the UAE.”

The Emirates NBD Unity Run is a significant event with a strong community message of support for the UAE’s intent on being fully ‘disability friendly’ by 2020.

Registration and tickets for the Emirates NBD Unity Run 2018 can be found here https://dubai.platinumlist.net/event-tickets/70857/emirates-nbd-unity-run-dubai-2018/ticket-office?id_event_show=155265 while further information is available on http://unityrun.ae/

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