Emirates NBD and U by Emaar mark seven years of award-winning partnership and industry leadership

1 Min | 12 November 2025

Emirates NBD launches new, exclusive card to celebrate occasion reflecting long-term commitment to UAE Nationals
Members can earn and redeem across Emaar’s malls for dining, retail, attractions, wellness experiences and more

Dubai, UAE, 12 November 2025: Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, is celebrating seven successful years of its award-winning U by Emaar Emirates NBD Credit Card, launched in partnership with U by Emaar, the premier loyalty programme by Emaar.

The U by Emaar Emirates NBD Credit Card is a top-tier lifestyle card providing immense value across Emaar entities and has earned multiple industry awards for innovation and customer engagement. The card allows members to earn and redeem Upoints at over 3,000 venues across Emaar’s malls including Dubai Mall and Dubai Hills Mall, hotels, dining, attractions, retail, stays and wellness experiences, making it one of the most desirable lifestyle credit cards in the UAE.

As part of the celebrations, the Emirates NBD and U by Emaar have also announced a new, metal, co-branded card designed exclusively for UAE Nationals. With a unique design, the Emirati U By Emaar Infinite card will feature tiered benefits, exclusive rewards including up to 15% back on all spends within Emaar for the first three months, and special access to bespoke U by Emaar experiences. Cardholders will also receive a complimentary Platinum U By Emaar status, valet parking in Dubai Mall, buy-one-get-one-free on platinum Reel Cinema experiences and more.

Yousuf Saeed Mohd, Group Head of Priority and Personal Banking, and Retail Banking Sales at Emirates NBD, said: “We are delighted to commemorate seven successful years of partnering with U by Emaar and are excited to expand this journey with a unique product dedicated to our Emirati customers. Our collaboration with U by Emaar has set new benchmarks in lifestyle credit cards, offering customers a curated set of benefits tailored to their needs.”

For more information about the U by Emaar Emirates NBD credit card and campaign details, please visit: www.ubyemaar.com or www.emiratesnbd.com.

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