A sustainable ecosystem for FinTechs to thrive

As we continue to lead innovation in digital banking in the region, a vibrant ecosystem of FinTech partners is integral to our long-term digital strategy. We will continue to contribute to the growth of the FinTech start-up ecosystem and pave way for more collaborations between financial institutions and FinTechs across the globe.


FinTechs engaged


Proof of concepts




Accelerator engagements

Trusted by some of the best partners in the world

DIFC Innovation Hub
Ministry of AI
FIL Asia
Plug n Play

How we work

Sowing the SEED for the future

Our exploration culture cultivates the creation, discovery, validation and acceleration of completely new ideas. Our process is all about experimenting on our assumptions as we develop our ideas and concepts to eliminate risks and achieve the best outcome



Review and shortlist potential FinTech solutions and concepts



Conduct technical & commercial due diligence



Launch the solution into production mode



Integrate the solution into Emirates NBD’s core business

Success stories

Innovation takes initiative

Here is how we fostered ideas with our FinTech partners to change how our customers bank

Trade License OCR service

Easier onboarding for Business Banking

An enterprise capability for Business Banking customers to ease their onboarding journey by collaborating with 4 licensing authorities (Abu Dhabi Economic Department, DMCC, DSO and JAFZA) with more in the pipeline.

Trade License OCR service

Vision Labs and Smart Engines

Document validation made instant

We were the first bank in the region to give customers the capability to open new accounts on mobile using contactless identity verification. TrueID, a contactless NFC technology solution, can be used by anyone opening a new bank account through our Mobile Banking app.

Vision Labs and Smart Engines

WhatsApp Banking

Banking is now just a chat away


We’re constantly striving to make banking easier for you. That’s why we took our chat channel to WhatsApp. Emirates NBD Chat Banking via WhatsApp is a 24/7 secure way to get quick answers to your queries.

WhatsApp Banking


We took the hassle out of authentication

We integrated our website with UAE PASS, the secure national digital identity and signature solution, enabling individual customers to seamlessly open a bank account using their UAE PASS credentials.

PromoCardWithHighlights Compliance FinTech Day

Compliance FinTech Day

We got an outside-in view of emerging technologies and market trends in the Compliance space and identified potential collaboration and integration opportunities, which could deliver business value to our compliance organization by improving or complementing existing processes through operational efficiency, cost savings or customer experience.


FinTechs participated





Emirates NBD has been our partner from the very beginning

"Emirates NBD has been our partner from the very beginning, and every year we see more of a drive for digital transformation and acceleration."

Raja Al Mazrouei
Executive Vice President, DIFC FinTech Hive

We are proud to welcome Emirates NBD

"We are proud to welcome Emirates NBD as our latest Plug and Play Abu Dhabi FinTech Partner and are incredibly excited to support their mission to further innovate the region's FinTech ecosystem. "

Babak Ahmadzadeh
Managing Director, Plug and Play Abu Dhabi

We are proud and glad to have Emirates NBD

"We are proud and glad to have Emirates NBD join APIX as an essential member."

Sopnendu Mohanty
Chief FinTech Officer of the Monetary Authority of Singapore

PromoCardWithHighlights Expo 2020 Dubai
Expo 2020 Dubai

Showcasing 'Future Banking' to the world

At Expo 2020 Dubai, we showcased our pioneering vision for the future of global banking, championing inclusion, sustainability and new possibilities through our on-site presence 'Future Banking by Emirates NBD and Emirates Islamic', enabling millions of visitors from around the world to experience innovative and futuristic concept-driven banking exhibits that address future challenges.

To achieve this, 3 key design principles served as the foundation and guiding map:

  • Strategic alignment with the UAE's vision for the future
  • Relevance with EXPO 2020's motto of "Connecting Minds, Creating the Future" and theme on Opportunity, Mobility and Sustainability
  • Thought Leadership on agile & invisible banking.

Spanning 3,000 square foot in the Al Wasl Avenue, the Future Banking zone comprised five distinct pods each housing deeply immersive, interactive and engaging exhibits that shine light on the role that banks will play in fulfilling customers’ future needs, aspirations and goals. Led by our customer-centric philosophy, and developed in partnership with leading global players, each exhibit was designed to deliver meaningful and sustainable impact, leveraging emerging technologies, data, the power of ecosystems, and new business models and opportunities.

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