Emirates NBD elevates Expo 2020 Dubai experience with interactive new 'Future of Investing' exhibit

  • Premier Partner and the Official Banking Partner for Expo 2020 Dubai
  • New concept democratizes future of investment
  • Visitors can experience collecting, trading and sharing alternative asset classes such as art
  • Adds to line-up of immersive, innovative exhibits that reimagine the future of banking

Dubai, 9 February 2022: Emirates NBD, a leading banking group in the MENAT (Middle East, North and Turkey) region and a Premier Partner and the Official Banking Partner for Expo 2020 Dubai, has unveiled a new 'Future of Investing' experience at ‘Future Banking by Emirates NBD and Emirates Islamic’ at Expo 2020 Dubai. The exhibit continues the banking group’s innovative showcase of the future of global banking.

The immersive, interactive concept democratizes access to new and exciting high-ticket asset classes such as art, demonstrating the bank's continued commitment to introduce innovative investment concepts to the region. Based on careful consideration of existing customer data and risk profiling, the new asset class will be introduced as a new investment opportunity for the user to diversify portfolio and reduce cash over-weight.

Through an interactive platform leveraging the power of blockchain tokenization, visitors can experience collecting, trading and sharing alternative asset classes that are currently not easily available to purchase due to high cost of entry.

The 'Future of Investing' exhibit welcomes visitors with a hologram of a sculpture showcasing various art pieces, which users can browse through, to enhance the immersive experience. They can then purchase tokens representing the artwork that can be liquidated, transferred, or sold like any other asset class. Once the purchase is complete, they receive exclusive keys representing their ownership and can access their personal hologram of the art piece with the option to display it in their homes, offices or on their smart watch of the future. The exhibit allows visitors to experience an unparalleled journey of investing in and owning an alternative asset class such as art.

Supporting Expo 2020 Dubai’s theme "Connecting Minds, Creating the Future" and subthemes Opportunity, Mobility and Sustainability, Emirates NBD’s Expo 'Future Banking' space continues to be a huge draw for millions of residents and international visitors. Spanning ~3,000 square foot in the Al Wasl Avenue, the line-up of deeply innovative and futuristic concept-driven exhibits comprise five distinct pods that enable millions of visitors from across the globe to experience different virtual personas and learn about cutting-edge banking initiatives that aim to fulfil customers’ future needs, aspirations and goals.

Abdulla Qassem, Group Chief Operating Officer, Emirates NBD Group said: "Being an internationally acclaimed digital leader and innovator in the region's financial services sector, Emirates NBD Group is proud to represent the future of banking as a Premier Partner and the Official Banking Partner of Expo 2020 Dubai. We are delighted to add to our line-up of exhibits in the new year and continue sharing our pioneering vision for the future of global banking. Inspired by the commitment of our nation’s wise leaders towards building a sustainable and innovation-driven economy, our exhibits showcase a never seen before demonstration of how advancements in technology, robotics and artificial intelligence will influence and shape our lives in the decades to come."

He added: "As new technologies converge at a rapidly increasing rate, the need to reframe approaches is imperative. The 'Future of Investing' concept integrates next-generation technology to make investing in new alternative high-ticket asset classes more accessible. Expo 2020 Dubai has drawn nearly 10 million visits in its first three months and our presence at this first-in-a lifetime event in our region builds on our legacy of introducing first-to-market meaningful innovations that enhance our customers’ lives. We look forward to continue inspiring visitors and sparking positive conversations around the possibilities of tomorrow."

To view all exhibits at Future Banking by Emirates NBD and Emirates Islamic, Click here

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