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Learn more about our services and get the most out of your banking relationship with us.
Visit our dedicated support centre for answers to all your banking-related questions.
Introducing Signature, a programme of distinction reserved for the upper crust of Emirates NBD
Everyday banking is a lot easier with our digital banking platforms and services.
Learn more about our services and get the most out of your banking relationship with us.
Our wealth solutions help you manage your financial future better and achieve your financial goals.
Life is uncertain but you can be prepared to face adversity with our wide range of insurance plans.
Access to over 11,000 stocks and ETFs in Global and UAE markets
We welcome you to a bespoke banking experience tailored to suit your private banking & wealth management needs, should you, your family, or your business have USD 5 Million (or currency equivalent) and above as Assets Under Management with us.
Everyday banking is a lot easier with our digital banking platforms and services.
Discover more about banking with usBegin a rewarding banking journey with bank accounts tailored to your needs.
Find a suitable account and applyDiscover the benefits of being our customer by browsing through our banking packages.
Learn more about banking packagesLearn all about how to use your account's features and benefits to the fullest.
Visit our dedicated support centre for answers to all your banking-related questions.
All our cards offer you an exciting range of rewards and benefits.
Find a suitable card and applyLearn more about the rewards and benefits on our cards.
Learn all about how to use your card's features and benefits to the fullest.
Visit our dedicated support centre for answers to all your banking-related questions.
Here's how to make the most out of your loan with us.
Visit our dedicated support centre for answers to all your banking-related questions.
Our various FX products and services help you conduct your international transactions easily.
Our wide range of transfer options make it easier for you to send money locally and internationally.
Learn all about how you can seamless use our services to transfer money.
Our wealth solutions help you manage your financial future better and achieve your financial goals.
Know more about our Wealth servicesLife is uncertain, but you can be prepared to face adversity with our wide range of insurance plans.
Access over 11,000 stocks and ETFs in UAE and global markets
Visit our dedicated support centre for answers to all your banking-related questions.
View support centreEveryday banking is a lot easier with our digital banking platforms and services.
Discover more about banking with usWe have over 200 branches and 900 ATMs and CDMs across the UAE and overseas.
Learn more about our services and get the most out of your banking relationship with us.
Visit our dedicated support centre for answers to all your banking-related questions.
Introducing Signature, a programme of distinction reserved for the upper crust of Emirates NBD
Everyday banking is a lot easier with our digital banking platforms and services.
Learn more about our services and get the most out of your banking relationship with us.
Our wealth solutions help you manage your financial future better and achieve your financial goals.
Life is uncertain but you can be prepared to face adversity with our wide range of insurance plans.
Access to over 11,000 stocks and ETFs in Global and UAE markets
We welcome you to a bespoke banking experience tailored to suit your private banking & wealth management needs, should you, your family, or your business have USD 5 Million (or currency equivalent) and above as Assets Under Management with us.
Everyday banking is a lot easier with our digital banking platforms and services.
Discover more about banking with us
If you’ve taken the time to learn about different investments and are starting to invest your money, that’s great! But are you finding that your investments are not doing as well as you thought they would? It may be that you’re relying on just one investment and not diversifying enough, or even at all. Let’s talk about how you can diversify and potentially grow your wealth better.
What is diversification?
Diversification is the process of spreading out your money amongst several different assets. This way, you don’t rely on one single investment for your portfolio.
Why should I diversify?
When you invest your money, you’ll always have some sort of investment risk. While you can never completely get rid of these risks, you can try to minimize them.
By diversifying and putting your money into a number of different types of investments, you can lessen the risk that any one investment can cause a substantial loss to your portfolio. Diversification is the best way to make sure you don’t risk a lot of your money on one investment.
By diversifying your investments across stocks, bonds, and other assets, your investments will hopefully balance each other out in times when certain investments aren’t doing well. For example, when the stock market is falling, bond prices are rising. This means, if you hold not just stocks, but also bonds, then you aren’t at risk to as much volatility as if you only owned stocks.
Let’s look at an example of diversification
Let’s say you have your money invested in stocks, bonds, and a savings account. Unfortunately, the stock market doesn’t do so well, and you lose money on those investments. If you had invested in stocks only, you would have lost money overall. But since you invested in bonds and a savings account, your total portfolio actually made money overall.

Ways to diversify
There are a wide variety of investment options out there to choose from. Hopefully you can see now that it’s important to not just pick one investment type and stick with it, but instead diversify your money across different types of investments. Here are some different types of investments you can choose from to diversify your portfolio.
Diversification can reduce your risk of losing a large amount of your portfolio at one time, by spreading out your risk so that you’re less likely to suffer a major loss.
Make sure you do proper research before making any investments and consult with professional financial advisors.
The views shared in this podcast are for general information and educational purposes only and do not constitute financial, investment, legal or tax advice. Listeners should seek independent advice from a qualified professional before making any financial decisions. Emirates NBD Bank PJSC accepts no liability for any loss arising from reliance on the content discussed.
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