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Social Impact
Social Impact
Even in the harshest environments, nature finds a way; nourishing inhabitants with a precious life-giving resource - WATER. But its presence is limited, and impacted by unsustainable practices.
Water covers 70% of our planet yet only 3% of that is fresh water with two-thirds tucked away in frozen glaciers or otherwise inaccessible. This leaves just 1% for all life forms to live on.1
And when it comes to dry climates like in the United Arab Emirates, water scarcity is an even more acute issue.
The UAE per capita water consumption is double the world average; at a staggering 364 liters per day.2
98% of our potable water comes from desalination making the UAE the world’s second largest producer. The desalination process is extremely energy intensive and has negative impacts on our marine environment.2
Climate change puts further pressure on our already scarce water resources.
The UAE has only 3 days of fresh water reserves.3
The UAE provides a vivid example of the interconnection of energy and water in water-scarce regions. More than 70% of the cost of the nation’s overall water production and processing pays for the energy required to desalinate, transport, store and distribute water.4
In the UAE, the seawater desalination process is 10 times more energy intensive than fresh water production and the associated cost of desalination is projected to increase by 300%.5
Energy and water are interwoven inextricably into our lives. Generating energy requires water, and producing water uses energy. As this nexus becomes a prioritized agenda point for world leaders and international forums, it’s clear we need to support a more sustainable approach in the UAE.
But there is still hope, and together we can make a difference.
Emirates NBD has partnered with Emirates Wildlife Society–WWF (EWS-WWF), and is committed to conserving nature and reducing the most pressing threats to the environment.
EWS-WWF is a non-profit/non-governmental UAE conservation organization, and believes economic and social growth can be achieved without putting the environment at risk. EWS-WWF implements solutions based on science, policy, education and awareness.
Emirates Wildlife Society-WWF addresses the UAE and region’s water related issues by:
At Emirates NBD, we are proud to support EWS-WWF and play an active role in finding solutions to our most pressing environmental concerns.
Together, we can tackle various water-related issues, increase awareness, and develop policies to ensure a sustainable future. The ultimate goal is for UAE residents and companies to adopt more responsible practices when it comes to water usage.
To learn more about this initiative or to get involved, please speak to your Relationship Manager.
1. WWF, Threats - Water Scarcity.
2. Ministry of Environment & Water, (2015). State of Environment Report.
3. GIZ, An underground water reservoir for Abu Dhabi.
4. World Future Energy Summit, His Highness Sheikh Mohamed bin Zayed Launches International Water Summit.
5. Masdar, Water & the UAE.
What are people asking?
Emirates Wildlife Society in Association with WWF (EWS-WWF) is a non-governmental organization that partners with governments, corporations, and individuals to build a future in which people live in harmony with nature.
Established in 2001, under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler's Representative in the Western Region, EWS-WWF's mission is to conserve nature and reduce the most pressing threats to the environment by working with people and institutions in the UAE and region to implement conservation solutions through science, research, policy, education and awareness.
EWS-WWF was established on a foundation of protecting the UAE's natural wealth and ensuring a sustainable future.
EWS-WWF focuses their conservation efforts across 4 key areas; climate change, terrestrial and marine conservation, and wildlife trade.
Emirates NBD has partnered with EWS-WWF to increase awareness and promote positive behavioral changes among UAE residents with the aim of reducing per capita water consumption.
EWS-WWF addresses water related issues by:
Emirates NBD is supporting EWS-WWF through the corporate membership program, and by offering non-financial contributions, such as employee volunteers, awareness building, and customer engagement.
Environmental degradation and water scarcity pose a significant risk to the continued economic growth of the UAE. Despite being one of the most water scarce countries in the world, UAE residents consume 83% more water per capita than the global average.
With your help, we can make a more meaningful impact together. We encourage contributions from like-minded individuals to help tackle various water-related issues, increase awareness, and promote positive behavioral changes among UAE residents.
The funds generated through this initiative will be used to support water conservation, marine preservation and freshwater resources through the following EWS-WWF programs:
Climate Change and Energy Program: Water and energy are intrinsically linked in the UAE with 98% of our potable water produced from sea water through an energy intensive process called desalination. The more water we produce, the more carbon emissions we emit - one of the key drivers for climate change. EWS-WWF's is working to make climate change a priority for the UAE through:
- Expanding energy and water efficiency.
- Scaling up renewable energy ambition and implementation.
- Driving the UAE Ecological Footprint Initiative.
- Making climate change risk a national priority.
Marine Conservation Program: EWS-WWF's goal is to protect the UAE's most important marine habitats and species by addressing major threats , and ensuring that healthy marine ecosystems are at the heart of planning and development policies.
Over the next five years, EWS-WWF will focus on three key areas:
- Promoting integrated marine management to ensure ecosystem functioning
- Spearheading regional collaboration to conserve endangered migratory species.
- Engaging with the private sector to promote responsible practices.
Terrestrial Program: EWS-WWF's goal is to secure their long-term vision of a nationwide protected area network that ensures environmental connectivity and to conserve land-based ecosystems including the UAE's wadi systems and species.
EWS-WWF plans to achieve this vision through three key areas:
- Development of a Central Biodiversity Database.
- Supporting the development of a Protected Area Network and integrated national policy on protected areas.
- Encouraging the establishment and implementation of best practices in protected area management and promote environmental education and sustainable tourism.
Emirates Wildlife Society in Association with WWF (EWS-WWF) is a non-governmental organization that partners with governments, corporations, and individuals to build a future in which people live in harmony with nature.
Established in 2001, under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler's Representative in the Western Region, EWS-WWF's mission is to conserve nature and reduce the most pressing threats to the environment by working with people and institutions in the UAE and region to implement conservation solutions through science, research, policy, education and awareness.
EWS-WWF was established on a foundation of protecting the UAE's natural wealth and ensuring a sustainable future.
EWS-WWF focuses their conservation efforts across 4 key areas; climate change, terrestrial and marine conservation, and wildlife trade.
Emirates NBD has partnered with EWS-WWF to increase awareness and promote positive behavioral changes among UAE residents with the aim of reducing per capita water consumption.
EWS-WWF addresses water related issues by:
Emirates NBD is supporting EWS-WWF through the corporate membership program, and by offering non-financial contributions, such as employee volunteers, awareness building, and customer engagement.
Environmental degradation and water scarcity pose a significant risk to the continued economic growth of the UAE. Despite being one of the most water scarce countries in the world, UAE residents consume 83% more water per capita than the global average.
With your help, we can make a more meaningful impact together. We encourage contributions from like-minded individuals to help tackle various water-related issues, increase awareness, and promote positive behavioral changes among UAE residents.
The funds generated through this initiative will be used to support water conservation, marine preservation and freshwater resources through the following EWS-WWF programs:
Climate Change and Energy Program: Water and energy are intrinsically linked in the UAE with 98% of our potable water produced from sea water through an energy intensive process called desalination. The more water we produce, the more carbon emissions we emit - one of the key drivers for climate change. EWS-WWF's is working to make climate change a priority for the UAE through:
- Expanding energy and water efficiency.
- Scaling up renewable energy ambition and implementation.
- Driving the UAE Ecological Footprint Initiative.
- Making climate change risk a national priority.
Marine Conservation Program: EWS-WWF's goal is to protect the UAE's most important marine habitats and species by addressing major threats , and ensuring that healthy marine ecosystems are at the heart of planning and development policies.
Over the next five years, EWS-WWF will focus on three key areas:
- Promoting integrated marine management to ensure ecosystem functioning
- Spearheading regional collaboration to conserve endangered migratory species.
- Engaging with the private sector to promote responsible practices.
Terrestrial Program: EWS-WWF's goal is to secure their long-term vision of a nationwide protected area network that ensures environmental connectivity and to conserve land-based ecosystems including the UAE's wadi systems and species.
EWS-WWF plans to achieve this vision through three key areas:
- Development of a Central Biodiversity Database.
- Supporting the development of a Protected Area Network and integrated national policy on protected areas.
- Encouraging the establishment and implementation of best practices in protected area management and promote environmental education and sustainable tourism.
Water is an incredibly scarce resource for the UAE and becoming increasingly so. While we can continue to produce water through desalination, this process is energy intensive and has detrimental effects on other aspects of the environment including our natural marine environment. A byproduct of desalination is a hot salty brine which is released back into our seas, increasing both the water temperature and salinity.
The Arabian Sea is already one of the world's warmest and saltiest bodies of water and as temperature and salinity increase species biodiversity drops as coral dies and fish migrate to cooler waters.
While we can sustain human life in the UAE through artificial processes, it will be at the expense of traditional livelihoods and natural ecosystems making the UAE a much less desirable place to live and work. By contributing to this initiative you will be helping to make the UAE more sustainable and a better place for future generations.
In addition to the Climate Change and Energy Program, Marine Conservation Program, and Terrestrial Program, EWS-WWF is also has the: Wildlife Trade Program which works to reduce the UAE's role in illegal wildlife trade and its impact on global biodiversity, including the trafficking of products and local demand for live species.
Since 2001, EWS-WWF has achieved a number of key milestones and delivered tangible environmental change including:
The Ecological Footprint Initiative led the policy work to pass the UAE lighting standard in 2014 at the federal level, banning the sale of non-energy efficient light bulbs from the market.
The Marine Turtle Conservation Project used satellite tracking devices on hawksbill turtles to document for the first time this endangered species' migration patterns, and how they are responding to climate change.
Heroes of the UAE (2010-2014) worked directly with private companies to reduce their carbon footprint by making technical, operational, and behavioural changes, resulting in considerable energy and water reductions of up to 55% and 89% respectively.
Earth Hour UAE (est. 2008) engages all seven emirates to participate in the global movement where many of the UAE's famous landmark buildings switch off all non-essential lights for the hour, including the Burj Khalifa, Sheikh Zayed Grand Mosque, Emirates Palace, DIFC Gate, and the Burj Al Arab. On social media, Earth Hour related hashtags made more than 31.7 million impressions, and reached over 2.3 million people in 2015. The movement in the country continues to gather pace each year, with more Earth Hour ambassadors and people joining together to raise awareness and take action for the planet.
The Environmental Education Program (2014) in the UAE is recognized by UNESCO as an international example for best practices in education for sustainable development.
The Coral Reef Survey (est. 2008) is EWS-WWF's 4-year research which resulted in the first comprehensive coral conservation plan for the region, and ensured that pipeline development did not threaten habitats.
Contact your Relationship Manager and they will facilitate a donation on your behalf.
Pre-filled donation forms are available for the amount of AED 5000/- however, if you would like to contribute an alternative amount, your Relationship Manager should be able to assist you.
There are no limitations to the frequency of donation.
Visit our Online Donation Channel for advice on how to contribute.
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