Everyone has two simple responsibilities with respect to money: to meet their obligations, and to make sure that money is put to its best possible use.

Maybe you want to become financially stress-free. Maybe you want to buy a house. Or put aside savings for the future. In a world cluttered with confusing messages and acronyms, it literally pays to speak the language of finance.

Knowledge is power, and through #moneywise we are committed to empowering people to make good financial decisions. We believe that education supported by insightful products and services make it simpler for people to take control of their finances and financial future. We want to be a game changer and a thought leader that ultimately makes people's lives better.

Growth is something we all aspire to, whether it is financial or personal growth. At Emirates NBD we believe that financial literacy makes growth possible and helps to improve the stability of our economy. We also believe that by equipping individuals with the tools and the knowledge required to manage their finances, we create the environment for personal growth.

Our society can only build a thriving and sustainable economy if its people are financially literate. This means that we are committed to providing information, products and resources to enable people to make the right choices, and in turn, ensure their sustainable financial future. It makes sense for us to contribute to the financial literacy of our community. By leveraging our expertise, skills and assets we can work together to offer economic sustainability for everybody.

The journey to effectively managing finances has several stops along the way. These form the main pillars of our program and provide a stable framework to explore the possibilities ahead.