Our finances matter because we want to accomplish something
Everyone has two simple responsibilities with respect to money: to meet their obligations, and to make sure that money is put to its best possible use.
In the busy world we live in we often hear about 'wellbeing', 'life balance' and 'happiness', about being 'capable' and 'self-fulfilled' in our lives. Strangely, these qualities are not always used in relation to our finances. But perhaps they should be. Financial capability gives us the power to make the most of our lives. It's actually the thing that dreams are made of. Financial literacy offers choice. Informed choices. Meaningful choices. Choices that enable growth and prosperity.
Manifesto It literally pays to speak the language of finance
Maybe you want to become financially stress-free. Maybe you want to buy a house. Or put aside savings for the future. In a world cluttered with confusing messages and acronyms, it literally pays to speak the language of finance.
Empowerment We are committed to empowering people to make good financial decisions
Knowledge is power, and through #moneywise we are committed to empowering people to make good financial decisions. We believe that education supported by insightful products and services make it simpler for people to take control of their finances and financial future. We want to be a game changer and a thought leader that ultimately makes people's lives better.
Capability We are protagonists of positive change
Providing financial knowledge leads to empowerment, which in turn leads to capability. We are protagonists of positive change. When we achieve financial capability, it is the combination of knowledge, skills, attitude and self-efficacy needed to make and exercise money management decisions that really make the difference.
Growth Financial literacy makes growth possible and helps to improve the stability
Growth is something we all aspire to, whether it is financial or personal growth. At Emirates NBD we believe that financial literacy makes growth possible and helps to improve the stability of our economy. We also believe that by equipping individuals with the tools and the knowledge required to manage their finances, we create the environment for personal growth.
Sustainability We can work together to offer economic sustainability for everybody
Our society can only build a thriving and sustainable economy if its people are financially literate. This means that we are committed to providing information, products and resources to enable people to make the right choices, and in turn, ensure their sustainable financial future. It makes sense for us to contribute to the financial literacy of our community. By leveraging our expertise, skills and assets we can work together to offer economic sustainability for everybody.
The journey to effectively managing finances has several stops along the way. These form the main pillars of our program and provide a stable framework to explore the possibilities ahead.
Learn more about how Emirates NBD is impacting change in our communities